A new generation of social media entrepreneurs has sky-rocketed over the last few years with more and more brands turning to influencers to advertise and promote products via social channels like Instagram, TikTok, and Snapchat. Here’s how the L.U.E App is helping influencers with their legal problems.
Social media can be leveraged as a significant channel for marketing your brand and products with potential to reach millions of users, but trust remains a key factors to convert awareness to sales. The millennial generation of influencers on popular social media platforms have been capitalising on the marketing business opportunities that come from an original profile with a high user following.
However, with business opportunity comes legal need whether that is protecting your influencer brand and creative works from infringement, assigning copyright, negotiating advertising contracts or addressing compliance with advertising standards. The everyday legal problems and queries of influencers is what the L.U.E App has been developed to do instantly, impartially and affordably.
Influencers are creating unique copyright content everyday to share with their following (other platform users) to share moments of their day-to-day lives, building trust and insight into what they wear, where they go and what brands they use. However, where there is opportunity there are copycats trying to leapfrog competition.
L.U.E has helped inform influencers to understand the automatic legal protection offered by copyright as part of their intellectual property, what steps to take to assign, transfer or license their copyright images to protect their brand and their source of revenue. Meanwhile, guiding subscribers on what can potentially cause a claim of infringement of their copyright works, as well as others.
In addition to intellectual property, L.U.E has been the legal checker guiding influencers on advertising standards to avoid fines and penalties from failing to display the necessary notices and captions, as well as where to go for legal help on promotion contracts with small to household name fashion brands.
As the number of users reaches new heights globally on social media platforms like Instagram and TikTok, advertisers are paying more per-post driving cause for influencers to seek legal guidance, resources, portals and more to protect their business interests at their convenience.
The L.U.E App can be used by sole traders, start-ups, micro and small businesses from across the U.K as a self-help legal checker for thousands of everyday legal problems.
Using L.U.E is easy, you can simply select a few pick-list options specific to your problem and circumstances, explain or describe your problem in your own words and answer a few closed questions to assess if your problem is legal and, if so, what its legal nature is.
L.U.E can identify a broad range of legal problems in areas of:
Employment Law, Tax Law, Corporate Law, Family Law, Contract Law, Commercial Law, Intellectual Property Law, Land Law, Data Protection Law, and Civil Law.
Access instant, affordable and impartial legal guidance and recommendations custom to your legal problem 24/7, 365-days.